No one would argue that game development is a complex multicomponent task. And when it comes to choosing a method of its visual presentation, many people actually come to a dead end. What styles are there in general? Where can you get examples? Which one will suit your project and highlight its essence and purpose?

Due to the lack of a clear and universally approved taxonomy of 3D art styles, game creators often fall into the trap of unintentional plagiarism. Having chosen an already released more or less successful game of the genre similar to the one that is planned for the future project, they copy its style. That is why there are so many games on the market that are indistinguishable from each other.

Why is this unacceptable? Because every game must have an identity. And the visual elements are just what can express its identity and key qualities. The interface, environment, characters, even the loading screen – remember the sacred thrill of fans of might and magic in front of three simple letters 3DO – all these are the primary elements that can make your game stand out. If all this is copied, even with good intentions, you lose: your game becomes secondary, no one will remember it.

We are not magicians and we cannot work miracles. But we can highlight for you several of the most pronounced 3D game art styles, tell you about their application and show examples. This will illuminate your game development path and make it much clearer.

What is 3D Art? Keynote Speech

Three-dimensionality means that the object can be seen from all sides. It has measurements of height, width and depth, like any object that we see in front of us right now: a laptop, a table or a chair. Despite the fact that with the help of 2D tools you can create an impression of depth and stunning realism, the drawing does not become three-dimensional from this. After all, it remains flat and cannot be viewed from all sides.

Modern 3D game art is objects, environments and characters that are created using special software. Their diversity is not inferior to the variety of elements of the real world, and sometimes even exceeds it thanks to the ability to create fantasy creatures, magical locations and absolutely incredible flora without any problems. It is impossible to create good 3D art without a vivid and passionate imagination. Too much competition in the gaming market makes simple and trivial solutions unacceptable.

Now let’s go directly to the types of 3D game art styles.

Know What To Choose From: Most Significant 3D Game Art Styles

We would like to draw your attention to the fact that the graphics on mobile devices do not differ in style from the graphics on PC or consoles. It’s just that the style of realism prevails on more powerful platforms, and in mobile games, the cartoon style is more relevant for technical reasons. Therefore, there is no point in dividing styles by platform.


The meaning of a realistic style is to bring graphics to the look of our reality as close as possible. Almost all triple-A projects come out in this style. The setting, era and genre can be anything. It can be a modern air simulator, a shooter about the Second World War, or a strategy designed to rebuild and improve the economy of Daytime Rome.

Most Common Application Areas

Realism is relevant where it is necessary to completely immerse the player in the setting without a doubt about the reality of what is happening around. It can be simulators, for example racing. Realism is also often found in horror and survival games, where it is necessary to create a sense of threat and at the same time give the characters the opportunity to wind up their brain.

Pirate background - 3D Art Styles That Rule the Game World: Applications and Examples

Fantasy Realism

This 3D art style would not have needed to be separated from the previous one, if not for its immense popularity and actual independence. Look at Cyberpunk 2077 alone, an action/RPG game from a Polish publisher that people have been waiting for over 8 years. Fantasy realism includes any fantasy, steampunk and science fiction setting that looks absolutely realistic, but is impossible in our real life. At least for now.

Most Common Application Areas

Adventure shooters, quests and action/RPG – all of these types of 3D games are perfectly combined with a realistic but unreal setting. A huge space for imagination without restrictions and attachment to real life allows this direction to keep players’ interest and remain fresh and interesting.


Low Poly

The trend to use this interesting style has been around for quite a few years now. These are illustrations made in a low poly style, visually looking like a bunch of triangles. This style is characterized by high labor intensity, because each element of the illustration is unique and is created individually. Low poly is created most often without anti-aliasing. That is, each polygon is clearly visible. No textures are used. Each polygon has one color.

Low poly art focuses on the shape and materials of the model, as well as stage lighting. The name of this style does not mean that the artwork has a low polygon count. Often the number of polygons in such works can exceed a million. By the way, low poly art should not be confused with the concept of low poly, which is used to refer to low poly models obtained from high poly ones in order to save polygons budget.

Most Common Application Areas

Usually, this style is rarely met in a game in its pure form. Developers often mix with other styles or modify in some way. Artists improvise and often get great visual combinations. The complexity of the models varies. But minimalism and purity of models prevails. The genre range can be anything from shooter to strategy. This style is used when there is more emphasis on the plot or puzzles and graphics are of secondary importance.



This style is characterized by freehand texture painting. All shadows, highlights, and sometimes small details are drawn on the texture without geometry. You might think that this approach is not relevant now. But it is enough to remember such pillars as Dota and Warcraft, and the significance of style takes on a completely different scale.

Most Common Application Areas

This style is most often used in fantasy and strategy games like Rise of Industry. It is bright enough to immerse the player in the world and light enough not to overload the hardware. Often mixed with other directions, the hand-painted style can be with a bias towards comics, cartoons or even realism.



Also known as casual, this 3D art style essentially includes both low poly and hand-painted options. Sometimes textures for such graphics are drawn by hand, sometimes they are not used at all.

Distinctive features are colorfulness, relative simplicity, exaggeration of accents and non-standard proportions. Each author has his or her style, which brings new features to this art direction. Here the line between styles is very thin, but if desired it can be caught.

A couple of the most pronounced sub-styles can be distinguished here. For example, the voxel style is a kind of pixel art in 3D. Everything consists of voxels – three-dimensional cubes of the same color. There are also variations when voxels have a texture, like in Minecraft. The plasticine style makes the game world look like the classic Soviet cartoons Plasticine Crow or Last year’s snow was falling. And in the LittleBigPlanet series of games, the emphasis is on the textures of models: cardboard, wood, fabric and more.

Most Common Application Areas

The most common uses for this style are simple casual games, puzzles and games for children. Simple, clear and colorful graphics are great attention grabbers, and the lack of the need to adhere to realistic standards makes these games much faster to develop.


The Best 3D Game Art Design Services: Bottom Line

Working with 3D art requires not only professional artistic skills, but also huge baggage of knowledge about styles, their combinations and the appropriateness of their application in a particular project. If, after learning about some of the most famous types of 3D art, you still have difficulty figuring out what will work best for your game, then don’t hesitate to contact Kevuru Games.

Our team has been working with 3D art for over 8 years and knows all the pitfalls to avoid when choosing the right style for different game genres. We will help you find the optimal style or create a custom one in accordance with the concept of your game. What seemed difficult or unrealistic to you will be done using the most advanced modern tools and deep knowledge of various subtleties of 3D game art.